Why Your $5M Agency Doesn't Need a Full-Time Controller

If you're running a digital agency doing $3-7M in revenue, you've probably had the conversation: do we need a full-time Controller? The short answer is probably not — at least not yet. What you need is the output of a Controller without the overhead. A fractional or outsourced Controller gives you GAAP-compliant books, a real monthly close, and financial visibility — at 40-60% less than a full-time hire. The key is finding a partner who understands agency economics: retainer revenue recognition, client profitability, freelancer management, and the cash flow dynamics that make or break growing agencies. That's where a specialized outsourced finance partner earns its keep.